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A PLG onboarding system that works

It's how you deliver the right message to the right person at the right time so your Product-Led Growth onboarding flows deliver.

A stupid sales funnel. PLG with discernr
A great flywheel of growth. PLG with discernr

Product-Led Growth expertise trusted by 300+ companies and thousands of business leaders

Discernr PLG customer logo canvas

The Problem

You need a Product-Led Growth motion that actually works. Easier said than done, until now.

Is your product right for PLG?
Is your product right for PLG?
Is your product right for PLG?

The Solution

This approach is how you design and implement PLG for your business.

Determine if your product and market are right for PLG - and what to do if they're not.

Elements of PLG with discernr

Uncover your Critical User Profile and how to introduce millions of them to your solution.

Elements of PLG with discernr

Zero in on what to say and when to say it so users become customers that replicate themselves.

Elements of PLG with discernr

How this all works

It's better to see it than read it

Pricing

The first call is free.

FAQs

Hourglass out of time icon. PLG with discernr

First come, first serve

Schedule a discovery call if you're at least 60% sure this is right for you. Once you're at 100% I'll send you a scheduling and payment link to reserve your spot in line. 

journey on a map icon. PLG with discernr
Projects take between 3-6 weeks

This will be driven primarily by your schedule. If you're available and committed to working through a compressed timeline then so am I.

Pricing is fixed and up front

I've never had anyone ask for a refund, nor have I ever had anyone refuse to pay, but I have had purchasing departments delay payment for months. No one needs that kind of stress in their life.

group or team icon. PLG with discernr

Bring your teammates with you to every call

PLG is a team effort. Please bring up one person from each group: Sales, CS, Marketing, and Product. It's okay if one person represents two or more departments. That's life.

handshake icon. PLG with discernr

Ongoing support is possible, but expensive

I am available to provide additional implementation services for a weekly rate of $7,500. But there are better, faster, and cheaper options that I'm happy to refer.

expert guidance icon. PLG with discernr

You work with me, and only me

I started, scaled, and then scaled back this business because that's the best possible way for me to ensure the quality of your purchase. I've done this hundreds of times.

Steve LaChance, best selling author and product marketing leader.

This entire site design was lifted (shamelessly) from the amazing team at Fletch.


I then inexpertly imitated here. You should absolutely talk to them about your early stage B2B messaging. They are not a sponsor, partner, or affiliated in anyway.


They're just really really good.

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